Market Overview
In 2005, the emerging market of mobile advertising represented $255 million in Europe and the United States alone. It is anticipated that by 2009 this number will grow in excess of $1 billion.
The key factor enticing companies to the Mob Ads' strategy of doing business is the reaction of consumers to advertising messages on their mobile handset, which they consider useful and valuable. Because consumers are getting the ads they want, advertisers have no doubts about the value of such a medium. In fact, a recent survey confirmed that 89% of the top 50 consumer based companies are interested in mobile advertising.
Mobile service providers are excited at the huge prospects this kind of advertising could generate, but are nervous about upsetting their subscribers. What makes Mob Ads such a unique and highly innovative venture is that it allows consumers the opportunity to “opt-in” on advertisements they wish to receive or to “opt-out” on ads they no longer see as useful or valuable. This ensures that customers will not have the same negative reaction to these advertisements as they do to SPAM emails.
Mobile advertising has been an ever increasing topic of discussion over the last couple of years, but true, genuine advertising has still only been a topic of conversation. Very few companies have been able to implement this idea on even a small scale.
Those companies that are trying to implement it use embedded messages in a rich media, such as Mobile TV, but no one has yet initiated straight advertising. Most of these mobile companies still fear the prospect of alienating subscribers through unwanted ads. Mob Ads' Value Proposition has the solution to this concern.